What is PPC?

Pay Per Click (PPC) advertising is a form of online advertising where businesses pay each time someone clicks on their ad.

This type of advertising can be very effective for businesses that want to increase website traffic, generate leads, and drive sales.

A Guide to PPC And How do PPC Campaigns Work?

When you create a PPC campaign, you start by choosing keywords and a target audience that are relevant to your business. You will also need to set a budget for your campaign. Once your campaign is set up, your ads will start appearing in the SERP when someone searches for one of your keywords.

There are many benefits to using PPC advertising, including:

  • Increased website traffic: PPC advertising can help you increase the number of visitors to your website. This is because your ads will be displayed at the top of the search results page, where they are more likely to be seen by potential customers.
  • Generated leads: PPC advertising can also help you generate leads. When someone clicks on your ad, they will be taken to a landing page on your website where they can learn more about your business and contact you.
  • Increased sales: PPC advertising can also help you increase sales. When someone clicks on your ad and visits your website, they are more likely to make a purchase if they are interested in what you have to offer.

How much does PPC cost?

The cost of PPC advertising varies depending on a number of factors, including the keywords you choose, the competition for those keywords, and your budget. However, you can expect to pay anywhere from a few pounds to hundreds of pounds per click.

How to get started with Search PPC

If you are interested in getting started with PPC advertising, there are a few things you need to do:

  1. Choose a PPC advertising platform. There are a number of PPC advertising platforms available, including Google Ads, Bing Ads, and Facebook Ads.
  2. Create a PPC campaign. When you create a PPC campaign, you will need to choose keywords, set a budget, and create your ads.
  3. Monitor your results. Once your PPC campaign is up and running, you will need to monitor your results and make adjustments as needed.

Overall, PPC marketing is a powerful tool for businesses to reach their target audience, drive traffic to their websites, and increase conversions. By understanding the different types of PPC advertising and mastering the basics, businesses can effectively harness the power of pay-per-click advertising to achieve their marketing goals.

Services

How can Furtherance help me with PPC?

PPC advertising is a great way to reach your target audience and drive traffic to your website. When you use PPC, your ads will appear at the top of the search results page when someone searches for keywords related to your business. This means that your ads will be seen by people who are already interested in what you have to offer.

Furtherance is a leading digital marketing agency that specialises in pay-per-click (PPC) advertising. We have a team of experienced PPC experts who can help you create and manage successful PPC campaigns. Here are some of the benefits of using Furtherance for your Pay Per Click campaigns (PPC):

Experienced PPC Experts

We have a team of experienced PPC experts who can help you create and manage successful PPC campaigns.

Complete PPC Packages

We offer a full range of PPC services, including keyword research, ad copywriting, campaign management, reporting and analysis.

Bespoke PPC Campaigns

We can help you create PPC campaigns that are tailored to your specific business goal.

Budget Conscientious

We will work with you to set a budget, choose the right keywords, and write effective ad copy.

Campaign Report Management

By managing your campaigns on a daily basis and tracking your results, we will monitor the success and performance of your campaigns.

We can help you create PPC campaigns that are tailored to your specific business goals. Working with you to set a budget, choose the right keywords, and write effective ad copy. We will also manage your campaigns on a daily basis and track your results so that you can see how your campaigns are performing.

F.A.Qs

PPC and Paid Advertising Questions

  • Google Ads and Microsoft Advertising are two powerful platforms for businesses looking to maximise their online presence through PPC advertising. With features like display advertising and precise ad placement, businesses can target specific keywords to drive ad clicks and ultimately increase their return on ad spend.

    Utilising tools like the keyword tool, businesses can conduct thorough PPC keyword research to ensure their campaigns and ad groups are optimised for success. Additionally, tracking performance through Google Analytics allows businesses to refine their strategies and make data-driven decisions.

    Microsoft Advertising search engine advertising offers a valuable alternative to Google Search, providing businesses with diversified options for reaching their target audience through banner ads and compelling ad text. By leveraging these platforms, businesses can effectively reach their target audience and drive results through strategic PPC campaigns.

  • When it comes to PPC keyword research, it's essential to start by considering the cost associated with your chosen keywords. Utilising tools such as Google Analytics can help you determine how much certain keywords are costing you and whether they are worth the investment.

    To begin your keyword research, start by brainstorming a list of relevant keywords that are related to your business or industry.

    From there, you can use tools like Google's Keyword Planner to further refine your list and identify high-performing keywords. Make sure to focus on long-tail keywords that are more specific and targeted to your audience. These keywords often have lower competition and can result in higher conversion rates. Once you have a list of potential keywords, test them out by running small campaigns to see which ones perform the best.

    Use the data from these campaigns to further refine your keyword list and continually optimise your PPC strategy. Keyword research is an ongoing process. By regularly monitoring and adjusting your keywords based on performance metrics will ensure you are getting the most out of your PPC campaigns.

  • PPC advertising, or pay-per-click advertising, is a popular form of online marketing that allows businesses to place ads on search engine results pages. It works by allowing advertisers to bid on specific keywords that are relevant to their target audience.

    There are different types of PPC advertising, such as Search Ads, Display Ads, and Remarketing Ads. Search Ads appear at the top of search engine results pages when users search for specific keywords. Display Ads, on the other hand, are visual ads that appear on websites within a network of sites. Remarketing Ads target users who have already visited a website but did not make a purchase.

    The basics of pay-per-click advertising involve setting a budget, selecting relevant keywords, creating compelling ad copy, and optimising landing pages. Advertisers only pay when users click on their ads, making it a cost-effective marketing strategy.

  • Google Ads, also known as PPC ads, are a vital part of search engine marketing. They are paid advertisements that appear on Google search results and various websites across the internet. These ads allow businesses to reach their target audience and drive traffic to their website. With Google Ads, you can set your budget, target specific keywords, and track the performance of your campaigns. It's a cost-effective way to promote your products or services online and increase your online visibility.

  • PPC advertising is a fantastic tool for small businesses looking to boost their advertising campaigns. With PPC ads, you only pay when someone clicks on your ad, making it a cost-effective option for those on a budget. These click ads can help drive targeted traffic to your website, increasing your chances of converting visitors into customers. So, if you're looking to reach a larger audience and increase your online visibility, PPC advertising is definitely worth considering.

  • PPC advertising costs vary depending on a variety of factors. These include the competitiveness of the keywords you're targeting. The quality of your advertising campaigns, and the performance of your click ads. It's important to keep track of your PPC statistics and make bid adjustments accordingly to ensure you're getting the best bang for your buck.

    One way to assess your PPC advertising costs is to use tools like the Google Ads Performance Grader. This tool can help you understand where you might be overspending or missing out on potential opportunities. Staying informed and actively managing your PPC campaign will maximise your advertising budget and achieve better results.

  • When it comes to running social media ads that are pay per click (PPC ads), it's all about setting up your advertising campaigns strategically. The cost of these click ads can vary depending on the platform you choose to advertise on, such as Facebook, Instagram, or YouTube.

    To get started, you'll need to create engaging ad content that will capture your audience's attention. Think about your target audience and what would make them click on your ad. Once your ad is live, you can set your budget and bids to control how much you want to spend on each click. Keep an eye on your ad performance and adjust your targeting and bids as needed to maximise your ROI. With a well-planned strategy and continuous monitoring, social media PPC ads can be a cost-effective way to reach your target audience and drive traffic to your website.

  • When it comes to crafting the perfect PPC ad copy, it's crucial to make sure you stand out from other advertisers. Start by focusing on a strong headline that grabs attention and entices users to click. Incorporate relevant keywords to improve your ad's visibility and relevance. Keep the copy concise and engaging, highlighting the unique selling points of your product or service.

    Don't forget to include a compelling call-to-action to prompt users to take the desired action. Regularly test and tweak your ad copy to ensure it continues to perform well. By following these tips, you'll be on your way to creating PPC ad copy that drives results.

  • To further promote your business, consider using email marketing to reach out to your target audience directly. You can create engaging newsletters or promotional emails to keep your customers informed about your latest products or services.

    Another effective way to increase your visibility online is through Google Shopping ads. This platform allows you to showcase your products at the top of Google search results, making it easier for potential customers to find you.

    Optimising your website with search engine optimization for search engines is important for attracting organic traffic. By incorporating relevant keywords and creating high-quality content, you can improve your chances of ranking higher on search engine results pages. Additionally, content marketing is a powerful tool for driving traffic to your website. Consider creating a free guide related to your industry to attract potential customers and establish yourself as an authority in your field. By including these strategies, you can boost your online presence and attract more customers to your business.

Contact

Contact Us

If you are looking for a PPC agency that can help you reach your target audience and drive traffic to your website, then Furtherance PPC is the perfect choice for you. Contact us today to learn more about our services.