What is SEO?

Search engine optimisation (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs).

SEO can be achieved through a variety of techniques, including:

  • On-page optimisation: This involves optimising the content and code of a website to make it more search engine friendly.
  • Off-page optimisation: This involves building links to a website from other high-quality websites.

Why is SEO important?

SEO is important because it can help businesses attract more visitors to their website. When a website ranks higher in SERPs, it is more likely to be seen by potential customers. This can lead to increased website traffic, leads, and sales.

How can I improve my website's SEO?

There are a number of things you can do to improve your website's SEO, including:

  • Create high-quality content: This is one of the most important factors in SEO. Your content should be informative, well-written, and relevant to your target audience.
  • Use relevant keywords: When creating content, be sure to use relevant keywords throughout your text. This will help search engines understand what your content is about and rank it higher in SERPs.
  • Optimise your website's code: Your website's code should be optimised for search engines. This means using the correct tags and attributes in your HTML code.
  • Build links to your website: Building links to your website from other high-quality websites can help improve your website's SEO.

Services

How can Furtherance help me with SEO?

Furtherance is a digital marketing company that specialises in SEO. We have a team of experienced professionals who can help you improve your website's SEO and attract more visitors. We offer a variety of SEO services, including:

Keyword research

Keyword research is the process of identifying the words and phrases that people use when they search for information online. We use keyword research to identify the keywords that are most relevant to your business and to create a content strategy that will help you rank for those keywords.

On-page optimisation

On-page optimisation is the process of improving your website's content and structure to make it more search engine friendly. We use on-page optimisation techniques to improve your website's title tags, meta descriptions, headers, and other elements that are important to search engines.

Off-page optimisation

Off-page optimisation is the process of building links to your website from other websites. Links from high-quality websites can help improve your website's ranking in search engine results pages. We use off-page optimisation techniques to build links to your website from relevant and authoritative websites.

Technical SEO

Technical SEO is the process of ensuring that your website is technically optimized for search engines. We use technical SEO techniques to fix any issues that could be preventing your website from ranking well in search engine results pages.

Content marketing

Content marketing is the process of creating and distributing valuable content to attract and retain customers. We use content marketing to create blog posts, articles, infographics, and other content that will help you attract visitors to your website and convert them into customers.

Local SEO

Local SEO is the process of optimizing your website for local searches. We use local SEO techniques to help your website rank higher in local search results pages.

Mobile SEO

Mobile SEO is the process of optimizing your website for mobile devices. More and more people are using their mobile devices to search the web, so it is important to make sure that your website is optimized for mobile devices. We use mobile SEO techniques to ensure that your website looks and functions great on mobile devices.

E-commerce SEO

E-commerce SEO is the process of optimizing an e-commerce website for search engines. We use e-commerce SEO techniques to help your online store rank higher in search engine results pages.

Link building

We will help you build high-quality links to your website from other high-quality websites. This improves your website's authority in the eyes of search engines.

Google My Business management

We will help you manage your Google My Business listing. This is important because it allows you to control how your business appears in Google search results.

We understand that SEO can be a complex and time-consuming process. That's why we're here to help. We'll work with you to develop and implement an SEO strategy that meets your specific needs and budget.

Contact

Contact Us

If you are looking for a digital marketing company that can help you improve your website's SEO, contact Furtherance today. We would be happy to answer any of your questions.