SEO can be achieved through a variety of techniques, including:
- On-page optimisation: This involves optimising the content and code of a website to make it more search engine friendly.
- Off-page optimisation: This involves building links to a website from other high-quality websites.
Why is SEO important?
SEO is important because it can help businesses attract more visitors to their website. When a website ranks higher in SERPs, it is more likely to be seen by potential customers. This can lead to increased website traffic, leads, and sales.
How can I improve my website's SEO?
There are a number of things you can do to improve your website's SEO, including:
- Create high-quality content: This is one of the most important factors in SEO. Your content should be informative, well-written, and relevant to your target audience.
- Use relevant keywords: When creating content, be sure to use relevant keywords throughout your text. This will help search engines understand what your content is about and rank it higher in SERPs.
- Optimise your website's code: Your website's code should be optimised for search engines. This means using the correct tags and attributes in your HTML code.
- Build links to your website: Building links to your website from other high-quality websites can help improve your website's SEO.